2017用户体验和用户研究行业调查报告-17页-【未来营销实验室】.docx

TestingUXANDUSERRESEARCHINDUSTRYSURVEYREPORTOur4thannua1.industrysurvey.Thefie1.dsofuserexperienceanduserresearchhavetakenanewshapeoverthepastfewyCari.No1.ongerre1.egatedtoafew1.onechampionsinanygivenorganization,theuserexperiencehasbecometheconcernofeveryoneFromproductdesignerstoseniorexecutives.Intodiiy,shigh1.ycompetitivemarket,customershavecometoexpectexce1.1.entexperiencesfromdigita1.products,andcompaniesthataren'tde1.iveringcanquick1.ybecomeirre1.evant.Organizationsreracingoundersauttheircustomers'behavioranda1.titudesSotheycanmeet(heirneedsandern(heirbusiness.Becauseofgrowingcustomercxpcctutinsandincreasedpressurefromcompetitors,organizationsarcstarting(oinvestinuserresearchear1.yandoftenthroughoutdeve1.opmentandbeyond.InIhiSfourthannua1.UXandUserResearchIndustrySurvey,weasked2.238professiona1.sacrossawidevarietyOfindustricshowtheirorganizationsarcapproachinguserexperienceandconductinguserearch.Herearctheresponses<ndkeyinsightsfromthisyear'ssurvey.1. Whatisyourgender?2. Whatisyourage?46W70+KATHERNOTSAY3. Whatisyourcountryofresidence?57%21%7%UNnEI)STATESOTIUiRUNnTOKINGIX)MCANADA4%2%2%1%1%INDIAGERMANYSPAINA1.?S7KAI.IAFRANCBO4. What,sthehighest1.eve1.ofeducationyou'veachieved?1.ESSTHANHKiHSCH(X)I.HIGHsCHoO1./iGmSomeco1.1.egeI-YfiARCO1.1.KiEBAaifc1.ORSDEGREEMAsTrRSDGREI1DOCTORA1.DSGR11EPROhbSSIONA1.DfcGRH:5. Whichofthefo1.1.owingbestdescribestheprincipa1.industryofyourorganization?19%12%12%7%7%6%6%6%4%3%3%3%2%2%2%2%2%2%BUSINFSSHIGH111JSERVICES&SOFTWARE(EGBOX1.ADVERTISING&MARKETINGCONSUMERHIGHIhCHSERV1.CkS&SOf-IWAW:(EG.GOOGIJiiHNANcE&HNANC1.M-S1.iRXfK1.iSE111.>CAT1OREIAI1.IHiA1.T1.KARIiAPnARMAcKrncAISOTHERMIiIJIAIXAVE1."ESUREJuOSPnA1JTYIh-SinesssiipportanGscsI1.1.ecdmmiinicationsCOXSUMIiRtXX)DSIBRAN!5SNoNPRemVernmentV11JtX)SMoBU上GAM1.NGINSURANCEManufaci1.ring6. Howmanypeop1.eareemp1.oyedatyourcompany?25%7. Whichofthesechoicesbestdescribesyourro1.e?10%INH(XSENSU1.TA11A1.ANAGENCY,I1.1.iBUSINESSOWNER8. What1.eve1.ofseniorityisyourro1.e?54%9. Whatisyourprimaryjobfunction?38%20%12%10%8%4%4%4%D1.S!GNXRESEARcHOTHERPRODUcIMANAGtMfcNTMARKEnNGEXECimvnENGINEERINGSAU-SQuestions10-12targetUXDesign.ProductManagement,andEngineeringrotes.10.Atwhatstagesofdeve1.opmentdoyou(oryourteam)conductuserresearch?Se1.ecta1.1.thatapp1.y.72%76%BRFOREBEGINNINGNYDfcS1.GNOR*VEIrH3MFNTDURiNGTHEDCSKiN.,PROrOTYPtNGPHASF.DURjXGTHEDEtF1.QPMEM7CODINGPHAsfcAFFDEVF1.QPMENTiSCoMPMnKBnH)RE1.AUNCHINGAFTERiunoifngradi(iona1.1.y.productteamsoccasiona1.1.yperformedexp1.oratoryresearchusingmethods1.ikein-personinterviewsandfocusgroupspriortothedesignphase,andthentheyranusabi1.itytestsimncdiate1.ybeforeorafter1.aunch.Thesedays,however,there'sashifttowardgeuinguserinsightsear1.ierandmorefrequent1.yduringdeve1.opmentProductteams*refindingthatcontinuoususerfeedbackduringtheprototypingphasehe1.psthemrefinetheirconceptsquick1.ybeforeinvestingindeve1.opment.Thisu1.timate1.ysavesIhcmthetime.cost,andhass1.eofdoingrework-andithe1.pstoensureproductadoption.Organizationsarea1.sopursuingmorecar1.y-stageresearchbeforetheyevendeve1.opaproductconcept,1.ookingtotheir(argc(users(oidentifyneedsinthemarket.There'sagrowinginterestintestingtounderstandusers'needsandattitudes,notjusttheirabi1.ityiouseaninterface.Inaddition,companiesareincorporatingmorefrequentcomcitivcresearchounderstandcustomerepec(a(ionandbenchmarkingomeasuretheimpactofchanges(o(hecustomerexperience.11.Howdoesyourteamusetheresu1.tsofyouruserresearch?87%72%53%50%42%35%31%23%5%INDIRsTANDCVSTOMI：RNI：mSANDATnnrDES雷MExr()R(J11iERSTAKE1.K)nRS*H1.NIHEIEAMGBSWrn口NSPRzrSRMWRI0Rr117JAJnTESTSEXHjUNTRENDS1.NoUKANA1.YI1.CSTCn'APPSTORE1.ISTINGS12. Howdsyourteamreviewtheresu1.tsofyourusabi1.itytests?IPHmEONTHE1.rAMREVIEWRESEARCHANDREPORTTORESTOFBttTFAMRESEARCHANDSENDSCSARETORTThisquestiontargetsC-1.eve1.orSeniorExecutivero1.es.13. P1.easeindicatehowstrong1.yyoudisagreeoragreewiththefo1.1.owingstatements: 1.SERRESiiARa1.MAKESOURCOMPANYMOREEFHCttNT USERRtSfczKRCHIMPROVEST1.1.EQcIA1.ITYOFOtJRPRoo1.CTSsfcRV1.etS IWANTTOENAB1.hNK)W:FEOT1.£INTHECOMMNYTODOUSERRESEARCH VO)CEOF1.1.iECtCTOMFRISANIMRMnANTFACrORISOURISK)NSSTRONG1.YDISAGREESOMEZ1.iATSoMEwHATAGREEDtSAGREfcDISAGREEAGREEVrRQNG1.YAGREEWhereasuserexperienceusedtobere1.egatedtooneortwodesignerswithinacornpatiy.it'snowbecomingawayof1.ifeforf(xuard*thinkingoraniaions.ExecutivesupportforUX.userresearch,andcnd-(ocndcustomerexperienceisontherise.Business1.eaderswhohaveinvestedinUXircrea1.izingth<ROIoftheiruserresearchdo1.1.ars.BuyinfromtheC-suiecou1.dbeonereasonforthegro