SWOT-闲鱼.docx
本科毕业论文题目:基于SWOT理论分析二手交易软件闲鱼天津师范高校学院:外国语学院学生姓名I冯婷婷学号:专业2英语语言文学年级:2013级完成日期:2017年4月SWOTAnalysisofSecond-handTradingApplicationXianyuAThesisPresentedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsFengTingting1.JndertheSupervisionofVVuXueyingForeign1.anguageCollegeTianjinNormalUniversityApril2017AcknowledgmentIwouldliketotakethisopportunitytogivemysinceregratitudetoallthosewhohadsupportedandencouragedninfinishingmythesis.Itisthecourage,assistance,andloveIreceive<lfrompeoplearoundmethatenabledmetofinishthisthesis.Tostartwith,mysincerestgratitudegoestomysupervisor.ProfessorWuXueyingwhotriesherbesttoguidemythesisalthoughshedidnotteachmebefore.Asarespectfulandresourcefulprofessor,shedidherbesttohelpmethroughoutthewholeprocessofmythesiswritingbycarefullycheckingmydraftsandofferinginsightfulrevisionsuggestionstome.UnderprofessorWu*sdirection,1completedmythesiswhilebenefitingsomuchfromherprofoundandimmenseknowledge.Mythankstoherisbeyondexpression.Iwouldalsoliketotakethisopportunitytothankalltheprofessorswhohaveenlightenedmeduringmyundergraduatestudy.IamheartfeltthankfultoProfessor1.iuNa.SheisthementorofmyintegratedEnglishlessonwhen1wasjustenteredintotheCollege.TlianksfortheenlightenmentsthatshegavetomeonEnglishstudy.ThenareProfessorDong1.i.ProfessorYangXinandProfessorWangShangxuc.thanksforhelpingmegetthroughthedoorofBusinessEnglish.ESpeCiaHyProfessorDong.IfeelgreatlyhonoredthatIcanacceptherexcellentteachingbeforeherretirement.Atlast,mysincerethanksshouldbegiventonyfriends,especiallymyroommates.Theyarcthestrongestsupportformeallthetime.Withtheirconcernandhelp.1amalwaysbravetofaceanykindofchallengesanddifficulties.BecauseofthehelpandencouragementIgetfrommyteachers,classmates,friendsandparents.Iamabletofinishmythesisaswellasmyfour-yearcollegelifesmoothly.ContentsAcknowledgmentAbstract(EngIish)iiAbstract(Chinese)一ChapterI1.iteratureReviewIIIivIntroduction1.1 RelatedStudiesAbroad1.2 RelatedStudiesinChina1.3 InnovativePoints2Chapter 2 TheIntroductionofXianyuandSWOTAnalysis32TheDefinitionofXianyu32.2TheIntroductionofSWOTAnalySiS3Chapter 3 TheSWOTanalysisoXianyuApplication53.1 Strength53.2 Weakness93.3 OPPOrtUniHeS3.4 Threat12Chapter 4 SuggestionsforXianyuDevelopmentandconclusion14AbstractInOctober2015,theFifthPlenumofthe18thCPCCentralCommitteewasheldinBeijing.Andtheplenumhaspassedthe13thFive-yearPlanabouttheNationalEconomyandSocialDevelopmentMadebytheCentralCoininitteeofCCRTliisplanclearlyindicatedthefiveimportantdevelopmentCOnCCPISthatcontaininnovation,coordination,green.OPenneSSandsharing,inwhichsharingappearedforthefirsttime.Chinesesharingeconomymarkethasagreatpotentialfordevelopment,anditalsowillbethenewenergyofpushingtheeconomicdevelopment.Whenthedomesticsharingeconomyenteredintotletakeoffperitl,manysecond-handtradingplatformsemergedatthecorrect11M)11nt.However,thedomesticsecond-handmarketisnotsomature.Ductothecnwrgcnccofsomesecond-handtradingapplicationinrecentyears,onlineSeCQnd-handtradingactivitiesgraduallygetintothedailylife,whichgivesthesharingeconomywithnewhistoricalmeaning.Nevertheless,theresearchofsecond-handtradingmarket,especiallysecond-handtradingplatformremainsrare.Tlierefore,thispaperwillchooseXianyu.(hemostrepresentativeapplication,byusingtheSWOTthcorjanalysis,toaddsomeusefulmaterialonresearchingdomesticsecond-handtradingplatformorapplication.Thefirstchapterofthispaperisliteraturereview.ThesecondchapteristointroduceXianyuandSWOtheoiy.includingthedefinitionandfunctionofXianyu,andthecontentandsignificanceofSWOTheorj,.ThethirdchapteristheapplicationofSWOTtheoryintotheanalysisthepresentXianyudevelopmentsituation,fromthepointsofstrengthandweakness,andalsotheOPPOnUnityandthreatthatXianyumaymeetwithinthefuturedevelopment.Theforthchapteristheconclusion,andthewritergivessomeadvicestoXianyuforitsbetterdevelopment.ThispaperstudiesXianyuthroughSWOTtheor),.andhopetobringXianyuwiththeoreticalsupportandpracticalsuggestiononitsdcvclopn>cnt.KeyWords:SharingEconomySecond-handTradingSWOTTheory摘要2015年10月,中国共产党第十八届中心委员会第五次全体会议在北京召开,全会审议通过了中共中心关于制定国民经济和社会发展第十三个五年规划的建议(以下简称建议Q.在建议中明确提出树立创新、协调、绿色、开放、共享的五大发展理念,其中首次明确提出共享理念。中国共享经济市场潜力巨大,将成为推动经济发展的新动力。伴随着国内共享经济进入起E期,很多二手物品交易平台应运而生。但是我国二手交易市场发展时间较短,成熟度远远不比国外.最近几年由于某些二手交易软件平台的出现,使得线上二手交易渐渐走入了大众的日常生活,给予了共享经济新的时代意义。然而关于线上二手交易市场,特殊是详细的线上二手交易平台的探讨少之又少。因此,本文将选取最具有代表性的二手交易客户端软件闲鱼作为探讨对象,采纳SMOT理论分析方法,为探讨我国二手交易软件平台增加紊材.本文第一章是文献综述。其次章主要是介绍闲鱼的定义及功能和SWOT理论的内容及意义。第:堂则是正式运用SWOT理论从从优势和劣势对闲鱼发展的现状进行了分析,并就闲鱼在今后的发展中面临的机遇和挑战绽开探究。第四章则是对本文的探讨进行总结,并提出有利于闲鱼发展的若干看法。本文对二手交易软件闲鱼运用SWoT理论加以探讨,并希望时其软件的发展供应理论支持和实际操作建议。关健词,共享经济二手交易闲鱼SWoT理论IntroductionTheappearanceofUbcrandAirbnbmadesharingeconomybecomethefocusoftheattention.Andthroughitsbusinessmodelandinnovativecontent,andfromanotherperspective,thecoreofsharingeconomyi$actuallyusedgoodseconomy(alsosecond-handeconomy),forallthesharingresourcesorbasisisnottotallynew.Butth