人民大2024战略管理（第13版）案例教师手册 david_sm13e_cn_11.docx

WellsFargoCorporation-2009CaseNotesPreparedby:Dr.MernoushBantonCaseAuthors:Donald1.Crks.RobertS.Goodman,JohnBurbridgeA. CaSeAbStraCtWellsFargoCorporation(www.WellsFargo.m)isacomprehensivestrategicmanagementcasethatincludesthecompany'sCalendaryear-endDecember31.2008financialstatements,competitorinformationandmore.Thecasetimesettingistheyear2009.Sufficientinternalandexternaldataareprovidedtoenablestudentstoevaluatecurrentstrategiesandrecommendathree-yearstrategicplanforthecompany.HeadquarteredinSanFrancisco,California,WellsFargoCorporationistradedontheNewYorkStockExchangeundertickersymbolWFC.B. ViSiOnStatement(ACtUaI)Ourproduct:SERVICE.OurValue-added:FINANCIA1.ADVICE.Ourcompetitiveadvantage:OURPEOP1.E/C. MiSSiOnStatement(Proposed) KnownbyOurOwnTeamMembers."Wellbeknownasacompanythatbelievesinpeopleasacompetitiveadvantage,agreatplacetowork,anemployerofchoice,acompanythatreallycaresaboutpeople,knowsthevaluethatadiverseworkforcecanbring,thatenuragesinnovation:newandbetterwaysofservingcustomers."(4,9) KnownbyOurCustomers.uWewanttobeknownbyourcustomersasafinancialpartner,foroutstandingserviceandsoundfinancialadvice,satisfyingalloftheirfinancialneedsandhelpingthemtosucceedfinancially.Ourcustomers,externalandinternal,areourfriends.They'rethecenterofeverythingwedo/(1,2) KnownbyOurCommunities."We'llberegardedasthepremierfinancialservicescompanyineachofourmarkets.We,llpromotetheeconomicadvancementofeveryoneinourcommunitiesincludingthosenotyetabletobeeomicallyself-sufficient,whohaveyettosharefullyintheprosperityofourextraordinarycountry.We'llbeknownasanactivecommunityleaderineconomicdevelopment,inservicesthatpromoteeconomicself-sufficiency,education,socialservicesandthearts."(3.6,7,8) KnownbyOurShareholders."Wellbeknownasagreatinvestment.We'llhavefinancialresults,notonlyamongtheverybestinthefinancialservicesindustry,butamongtheentireFortune500.Today,weretheonlybankintheUnitedStateswithaMoody'screditratingofAaathehighestpossiblerating).(5)1.CustomerProductsorservicesMarketsTechnologyConcernforsurvival,profitability,growth6. Philosophy7. Self-ncept8. Concernforpublicimage9. ConcernforemployeesD. EXternalAUditCPM-CompetitiveProfileMatrixWellsFargoBankofAmericaCitiGroupUSBancorpCriticalSuccessFactorsWeightRatingWeightedScoreRatingWeightedScoreRatingWeightedScoreRatingWeighdScoMarketShare0.1520.3040.6030.4510.45FinancialPosition0.2040.1520.6030.4510.45ServiceQuality0.1530.3020.4040.4010.40ProductDiversity0.1020.2040.3030.3010.30Consumer1.oyalty0.1530.4540.6020.4510.45Employees0.0720.1040.2030.1010.10GlobalExparsk>n0.1030.4020.4040.1010.10E-commerce0.0820.1030.1540.1510.15Total1.002.003.252.402.40Opportunities1. Stronger1s,half2009financialpositioncouldleadtofurtherexpansionandacquisitions2. Expansionininternationalmarkets3. GrowsecuritiesandinvestingsectorofthebusinessasaresultofWachoviaacquisition4. EnhanceWellsFargobrandonEastCoaslandglobally5. Consensusamongeconomistsconcerninglate2009and2010recovery6. IncreaseinuseoftechnologyandInternetforonlinebankingThreats7. Increaseregulationsfromregulatoryagenciesinfinancialservices8. Emerginglegislaturemayconstrainfreedominfinancialservicesmarketplace9. Traumacausedbyfinancialservicescrisisinhibitsinvestmentinthatsector10. GrowingdiscontentofroleofFederalReservecouldresultinfurthermarketturmoil11. IncreaseinunemploymentratecausesmanytodefaultonloansandcreditcarddebtExternalFactorEvaluation(EFE)MatrixKeyExternalFactorsWeightRatingWeightedScoreOpportunities1.Stronger1sthalf2009financialpositionuldleadtofurtherexpansionandacquisitions0.130.32.Expansionininternationalmarkets0.0930.273.GrowsecuritiesandinvestingsectorofthebusinessasaresultofWachoviaacquisition0.0940.364.EnhanceWellsFargobrandonEastCoastandglobally0.0730.215.Consensusamongeconomistsconcerninglate2009and2010recovery0.0930.276.IncreaseinuseoftechnologyandInternetforonlinebanking0.130.3Threats1.Increaseregulationsfromregulatoryagenciesinfinancialservices0.120.22.Emerginglegislaturemaynstrainfreedominfinancialservicesmarketplace0.0910.093.Traumacausedbyfinancialservicescrisisinhibitsinvestmentinthatsector0.0820.164.GrowingdiscontentofroleofFederalReserveldresultinfurthermarketturmoil0.0910.095.Increaseinunemploymentratecausesmanytodefaultonloansandcreditcarddebt0.110.1Total1.002.35NumberofBranches咿)POSitiOninaMaPWellsFargoBankofAmericaUSBancorpWdeProducebneOfferingCitiGroupMarrowProduct1.ineOtfsnngNumberofBrancties(1.oW)E. IntemalAUditStrengths1. StrongUnitedStatesmarketpositioninretailbankingafterWachoviaacquisition2. WellsFargoisarecognizedbrandwith6700bankbranchesintheU.S.3