人民大2024战略管理（第13版）案例教师手册 david_sm13e_cn_05.docx

FamilyDollarStores,Inc.-2009CaseNotesPreparedby:Dr.MernoushBantonCaseAuthor:JosephW.1.eonardA. CaSeAbStraCtFamilyDollarStores,Inc.()isacomprehensivebusinesspolicyandstrategicmanagementcasethatincludesthempany,sFiscalyearendAugust2008financialstatements,mpetitorinformationandmore.Thecasetimesettingistheyear2009.Sufficientinternalandexternaldataareprovidedtoenablestudentstoevaluatecurrentstrategiesandrecommendathree-yearstrategicplanforthecompany.HeadquarteredinTennessee,FamilyDollarStores,Inc.istradedontheNewYorkStockExchangeundertickersymbolFDO.B. ViSiOnStatement2rwosed)FamilyDollarStores,lc.bringsvaluedmerchandisetoitsloyalcustomers.C. MiSSiOnStatement(actual)FamilyDollar'smissionstatesthethreemostimportantrelationshipscriticaltomakingourbusinesssuccessful;ourcustomers,ourassociates,andourinvestors.Forourcustomers,weofferacompellingplacetoshopbyprovidingconvenienceandlowprices;Forourassociates,Weofferampellingplacetoworkbyprovidingexceptionalopportunitiesandrewardsforachievement;Forourinvestors,weofferampellingplacetoinvestbyprovidingoutstandingreturns.MiSSiOnStatement(Proposed)AtFamilyDollar,westrivetobringthebesttoourcustomers,offeringeverydayitemsateverydaylowprices(1).Weseektomeetourcustomer-sbasicneeds,providingthemwithcommonhouseholdproducts(2)atattordablepriceswhilemaintainingourgrowthandprofitabilitytoourloyalstockholders(5)utilizingthelatesttechnologyandthroughdedicatedemployees(4,9).Ourpurposehasbeentoopenstoreswherewestronglybelievewecanbecompetitivewhilemeetingthedemandsofourcustomers(3).Wecontinuetoberesponsiblebycontributingbacktocommunities,societyandcharitableevents(6,7,8).1. Customer2. Productsorservices3. Markets4. Technology5. Concernforsurvival,profitability,growth6. Philosophy7. Self-concept8. Concernforpublicimage9. ConcernforemployeesD. EXternalAUditOpportunities1. Theincomeforthemiddleclassisdiminishing,causingthemtobemorecautiouswiththeirexpenditures2. Theaveragehouseholdinmeisdroppingduetoweakeconomy3. Thedemandforlow-priceditemsisgrowing4. Theunemploymentrateisincreasing5. SmallerretailersareclosingtheirstoresandsomehavefiledforbankruptcyThreats1. Highcompetitionamonglargediscountretailers2. DollarGeneralhashighermarketsharecomparetoFamilyDollar3. Persquarefoot,DollarGeneraliscreatingmoresales4. Theindustryissensitivetoenomicconditions5. Changeindemographicsduetopurchasinghabits6. Increaseintariffsandtradebarriers7. 1.ackofqualitycontrolinproductsduetobeingimportedfromChinaandothercountriesCPM-CompetitiveProfileMatrixFamilyDollarDollarGeneralDollarTreeCriticalSuccessFactorsWeightRatingV/elghtedScoreRatingWeightedScoreRatingWeightedScoreStore1.ocations0.0830.2420.1640.32MerchandiseVariety0.1220.2410.1230.36Advertising0.0420.0810.0430.12Customer1.oyalty0.0520.1010.0530.15MarketShare0.0720.1410.0730.28CustomerService0.0520.1030.1510.05ProductQuality0.1520.3010.1530.45PriceCompetitiveness0.1520.3010.1530.45Tecrx)!ogy0.0510.0520.1030.15Total1.001.550.992.33ExternalFactorEvaluation(EFE)MatrixKeyExternalFactorsWeightRatingWeightedSrOpportunities1.Theincomeforthemiddleclassisdiminishing,causingthemtobemorecautiouswiththeirexpenditures0.140.42.Theaveragehouseholdincomeisdroppingduetoweakeconomy0.130.33.Thedemandforlow-priceditemsisgrowing0.0730.214Theunemploymentrateisincreasing0.0940.365.Smallerretailersareclosingtheirstoresandsomehavefiledforbankruptcy0.0830.24Throats1.Highcompetitionamonglargediscountretailers0.130.32.DollarGeneralhashighermarketsharecomparetoFamilyDollar0.0920.183.Persquarefoot,DollarGeneraliscreatingmoresales0.0720.144.Theindustryissensitivetoeconomicconditions0.0830.245.Changeindemographicsduetopurchasinghabits0.0530.156.Increaseintariffsandtradebarriers0.0710.077.1.ackofqualitycontrolinproductsduetobeingimportedfromChinaandotheruntris0.110.1TOTA1.1.002.69POSitiOninaMaPSjr°ngOnInRShopping(eCommerce)Wal-MartDollarTreeVdePriceCompetitiveNarrowPr½eComp<<tKeFamilyDollarDollarGeneralWeakOnlineShopping(eCommerce>E.IntenIalAUditStrengths1. Sellsessentialitemswithrelativelyinelasticdemand2. Healthygrossprofitmargin3. Acceptsfoodstamps4. 1.owerthanindustryaverageleverageratio5. Beingabletoraiseitsdividends6. Betterthanindustryaveragetotalassetturnover7. Itsreturnonassetsof1.84%ishigherthantheindustryaverage8. Itsreturnonequityis4%,higherthantheindustryaverage9. Approximately90%ofthempany'sproductsarepricedbelow$1010. Inthepastyear,thempany,sstockhasoutperformedtheaverageretailindustryWeaknesses1. Doesnotdomuchadvertising2. 1.imitedmarket,solelyintheU.S.only3. Intheyear2008,thecompany'smarke