人民大2024战略管理（第13版）教师手册 David_13e_im_10.docx

CHAPTER10BUSINESSETHICS,SOCIA1.RESPONSIBI1.ITY,ENVIRONMENTA1.SUSTAINABI1.ITYCHzXMEROUT1.INE BusinessEthics SocialResponsibility EnvironnwntalSustainabilityCHAPTEROBJECTIVESAfterstudyingthischapter,youshouldbeableIodOthefollowing:1. ExplainwhygoodCIhiCSisg<xlbusinessinstrategic11unage11:nl.2. Explainhowfl11nscanbestensureIhaltheirc<leofbusinessethicsguidesdecisionmakinginsteadofbeingignored.3. Explainwhywhistle-blowingisimportant(oencourageinafirm.4. DiscussthenatureandroleofCorPoGItCsustainabilityports.5. DiscussspecificwaysthatfirmscanbegoodMewanlsofIbenaturalenvi11)nn>enl.6. ExplainISO14(XX)ai)d14(X)1.CHAPTEROVERVIEWAlthoughbusinessethics,socialresponsibility,andsustainabilityan?distincttopics.IhUyarequite!vlated.SocialrespoiisibilityreferstoactionsanorganizationtakesbeyondwhatislegallyrequiredoPnMeCtorenhancethewell-beingoflivingthings.SustainabilityreferstotheextentthatanOQjanizatioifsoperationsandactionsprotect,mend,andpresen,eratherIhanha11nordestroythenaturalenvironment.Businessethics,socialresponsibility,andsustainabilityissuesan?inteiwlaiedandinaclallareasOftheCOmPrehUnSiVestrategicInanagelnentInode1.asillustratedinFigure10.1.DoingGreatinaWeakEconomy-DisneyWhenmostfirmswerestrugglingin2(X)8.WallDisneyincreaseditsrevenuesfrom$35billionin2(X)7to$37billionin2(X)8withnetincomeof$4.4billion.Fortunemagazinein2009ratedWaltDisneyitsI3,h,MostAdmiredCompanyintheWorkrintermsofmanagementandperformance.InMarch2009.DisneypublishedanelaboratecorporatesocialresponsibiIity/businessechicssus(ainabilityreportthatcanbefoundonlineathttpcrreporthome.html.WaltDisneyiscuttingcarbonemissionsfromfuelsbyhalfby2012,andultimatelywillemitzerogreenhousegasemissionsatitsofficeandretailcomplexes,themeparks,andcruiselines.Disney*slong-termgoalistocuttozerotheamountofwasteitsendstolandfills.EXTENDEDCHAPTEROUT1.INEWITHTEACHINGTIPS1. BUSINESSETHICSA. BusinessEthics1. Goodethicsisgoodbusiness.Badethicscanderaileventhebeststrategicplans.2. Businessethicscanbedefinedasprinciplesofconductwithinorganizationsthatguidedecisionmakingandbehavior.3. ArisingtideofconsciousnessabouttheimportanceofbusinessethicsissweepingtheU.S.andtherestoftheworld.4. NeWSPaperandbusinessmagazinesdailyreportlegalandmoralbreachesofehicalconductbybothpublicandprivateorganizations.Beingunethicalcanbeveryex>ensive.5. Businessactionsconsidered(obeunethicalincludefraud,misleadingadvertisingorlabeling,causingenvironmentalharm,poorproductorSerViCesafety,paddingexpenseaccounts,insidertrading,dumpingbandedorflawedproductsinforeignmarkets,notprovidingequalopportunitiesforwomenandminorities,overpricing,n)vingjobsoverseas,andsexualharassment.B. CodeofBusinessEthics1. Anewwaveofethicsissuesinbusinesshasaccentuatedtheneedforstrategiststodevelopaclearcodeofbusinessethics.2. Acodeofbusinessethicsisadocu11wntthatprovidesbehavioralguidelinesthatcoverdailyactivitiesanddecisionswithinanorganization.3. Merelyhavingacodeofethicsisnotsufficienttoensureethicalbusinessbehavior.Toensurethatthecodeisread,understood,believed,andremembered,periodicethicsworkshopsarcneededtosensitizepeopletoworkplacecircumstancesinwhichethicsissuesmayarise.VTN(ViSiitheNel):Thewebsiten11r.ethiesweh.ccodesdescribeswhyorganizationsshouldhaveethicsCOdeSandgivesguidelinesfi)rpreparingcodesofethics.TeachingTip:BusinessEthicsmagazinepostsselectedarticlesfromeachbi-monthlyissueonthemagazine'swebsiteathttp:"WWW.business-.Thesearticlesproviderichinformationforlecturematerial.Italsoliststhetop100CorPoratCcitizensathttp:/Avww.busincss-TeachingTip:Thefollowingarewebsitesthatprovideexamplesofcodesofethics. NationalAssociationofRealtors:h(tprwvw.realtor.orgmenolweb.nsfpagecode7oendocument AmericanPsychologicalAssociation:http:/www.apa.org/ethics/code/index.aspx Johnson&Johnson:http:/www.investor.jnj.coin/govemanceyconduct.cfmC. AnEthicsCulture1. Anethicsclurcneedstopermeateorganizations.ManyorganizationshavedevelopedaCOdC-Of-COndUCtmanualoutliningethicalexpectationsandgivingexamplesofsituationsthatcommonlyariseintheirbusinesses.2. Whistle-blowingreferstopoliciesthatrequireemployeestoreportanyunethicalviolationstheydiscoverorseeinthefirm.TheSECrecentlystrengtheneditswhistle-blowingpolicies,virtuallymandatingthatanyoneseeingunethicalactivityreportsuchbehavior.3. Onereasonstrategists*salariesarchighisthattheymusttakethemoralrisksofthefirm.Strategistsarcresponsiblefordeveloping,communicating,andenforcingthecodeofbusinessethicsfortheirorganizations.Anintegralpartoftheresponsibilityofallmanagersistoprovideethicsleadershipbyconstantexampleanddemonstration.4. EihicsIruiningprogramsshouldincludemessagesfromtheCEOorownerofthebusinessemphasizingCIhiCalbusinesspractices,thedevelopmentariddiscussionCfCodeSofethics,andpr<eduresfordiscu<>singandreportingunethicalbehavior.D. Bribes1. Briberyistheoffering,giving,receiving,orsolicitingofanyitemofvaluetoinfluence(heactions