【旅游文旅报告】2024年全球旅游趋势（英）.docx

ForwardKeysFC)RWARDKEYS'DESTINATIONINSIGHTSG1.OBA1.TRAVE1.TRENDS2023哽ForwardKeysThedataincludedinthisdocumentisaccurateaccordingtoForwardKeys*marketresearchdatabaseasof26thSeptember2023.©ForwardKeys.2023.AllRightsReserved.ForewordIn2023,manydestinationsandtravelbusinessesremainedfocusedonrecoverypost-COVID-19.Thespeedofthatrecoveryhasvariedbyregion,butbytheendof2024,itwillbecomplete,evenforthosecountriesthatliftedtravelrestrictionsmostrecently.Thisbringsdestinationsbacktotheissuestheyweredealingwithpre-pandemic.Wheredotheywanttogowithtourism?Whattypeoftourism?Forwhatpurpose?Butwhilethequestionspersist,thecontexthaschanged,shapedbygeopoliticalevents,technologicaladvancesandrisingconcernsaboutsustainability."Growthatallcostsisnolongerviable.Destinationsandtravelbusinessesneedtofocusonnewmodelsoftourismwhicharesocially,economicallyandenvironmentallyresponsible.Inthiscontext,accesstoaccurate,timelyandgranulartraveldataisinvaluabletosuccess.Astheindustryleaderincomprehensiveglobalairtravelintelligence,ForwardKeysispleasedtosharethisreport,whichanalysestheevolvingpatternsofglobaltourismandchangingtravellerbehavioursthatareemergingthrough2023.Wehopeitprovidesvaluableinsightintothemostimpactfultrendsaffectingdestinations,andtheopportunitiesavailable.Asthetravelindustrypreparesforayearmarkedbystrongdemand,thekeyquestionishoweffectiveDMOsandindustryprofessionalswillbeinattractingtheappropriatetravellersegmentstomeettheirobjectivesforsustainablegrowth.Wewishyouasuccessful2024whatevershapethatmaytakeforyourbusinessoryourdestination.OlivierPontiVicePresident-InsightsForwardKeys56779OI2456792021G1.OBA1.DESTINATIONRANKINGDemanddiversifiesasglobaltourismrecoversCaribbeandestinationsinpost-recoverygrowthAsia'sraceforrecoveryhitsfinalstraightKEYTRENDS:OUTBOUNDTRAVE1.ISCHANGINGIN2023DestinationpreferencesTouristprofileTravelandbookingbehaviourEXPERTSINSIGHTSReactivationofoutbounddemandvariesregionallyIntraregionaltravelleadsChinaoutboundrecoveryStrategicdata:avitaltoolforDMOspursuingsustainabletourismMETHODO1.OGYABOUTFORWARDKEYSDataappendixGlobaldestinationranking找小编，获取最新干货，邀请加入行业社群和百万职场人一起在职充电!热点I营销I技能I学习I资源I素H声明在职充电杜，分享内容.仅供个人学习.质权归原作者所有.禁止商用'<在职充电社A17：54金咦，偷偷努力的人还真多”QaaD-职场干货，免费领取：2023年网红KO1.报价合集190份万能直播话术与技巧直播运营实操全套手册56份品牌策划案/品牌手册2023小红书营销运营112份更多干货，请点击【左下角目录栏】开通【2023+2024组合特惠组合】，两年干货资源，直接下载：https:/tmkzb.xet.tech/s/BMf84Recoveryoftop-tierdestinations*byinternationaltouristarrivals,2023vs2019Ranking2023Top-tierDestinations*2023vs20191DominicanRepublic+14%2Colombia+5%3Mexico+5%4Greece+3%5SaudiArabia-0%6Portugal1%7Argentina-3%8UnitedArabEmirates-7%9Turkiye-9%10Egypt-10%11India-11%12Spain-11%13Ireland-15%14France-16%15Canada-18%16Switzerland-18%17UnitedKingdom-19%18Italy19%19Brazil-21%20Netherlands-26%.Europe.AmericasDemanddiversifiesasglobaltourismrecoversAnalysisofinternationaltouristarrivalsbydestinationcountryin2023,includingforwardticketdataforQ4,revealsseveralnotabletrendswhencomparedtotheequivalentfiguresfor2019andreflectsthecontinuedrecoveryofglobaltourismpost-COVID-19.In2022,thelistofmostrecoveredtop-tierdestinationscomparedto2019wasdominatedbytheCaribbeanandSouthernEurope,aspent-uptraveldemandfor*sunandbeach"destinationsboostedinternationaltouristarrivals.Intheequivalentrankingsfor2023,morediversetravelpatternsemerge.WhiletheDominicanRepublic(Isc),Mexico(3rd)andGreece(4th)maintainhighpositions,themixismorevariedoverall,withMiddleEastandAfrica(MEA)particularlywell-representedamongthetopperformers.ThisyearColombiarankssecond,surpassing2019levelsforinternationaltouristarrivals(+5%),returningtoagrowthphaseandconsiderablyoutperformingpeerdestinationsinSouthAmerica.Thisisattributabletothecountry,simprovingreputationfortouristsafety,pairedwithrelativelyhighaffordabilicyandsubstantialconnectivityimprovements.TherecoveryofinternationaltourismtotheUAEcontinues,witharrivalsapproachingpre-COVID-19levels(-7%),fuelledinpartbyincreasedinboundtravelfromboththeUnitedStatesandRussia.Thecountry'sexcellentairconnectivitywithChinaisalsoanimportantfactor,enablingfastreactivationofChineseinboundtravelasrestrictionsinChinahavelifted.NeighbouringSaudiArabiaexhibitsevenbetterrecovery,returningtopre-COVID-19levelsforinternationaltouristarrivals(=0%).Akeycontributingfactorhereisthe2023Hajjpilgrimage,thefirstsincetheoutbreakoftheCOVID-19pandemicwhereanattendanceCaPhasnotbeenimposedbytheSaudigovernment,aswellasreligioustourismrelatedtoEidcelebrations.TheeffectsofSaudiArabiafseffortstoincreaseairconnectivity,andits$800billioninvestmentintourismmarketingaspartofthecountry'sVision2030economicdiversificationstrategyarealsoevidentinthisrecovery.AsiaPacificMiddleEast&AfricaSource:ForwardKeysActualAirTickets*Includingdestinationswith>0.65%shareofworl