外文文献--比亚迪新能源汽车产品营销策略研究.docx

英文文献Inrecentyears,withthecontinuousdevelopmentofnationaleconomy,allcountriesintheworldespeciallydevelopingcountries,ledbyChina,India,therapidgrowthofcarownership.Automobileexhaustemissionfor(hedamagecausedbythenaturalenvironmentandhumanlivingenvironmentismoreandmoreobvious;Carsneedrisingoilconsumption,theinternationalenergysupplytensions,humanproductionandwayoflifehascometohavetochangefromtimetotime.Broughtbythetraditionalautomobileenergyconsumptionandclimatewarminghavenotallowtoignore.Undersuchbackground,thedevelopmentofnewenergyvehiclestoreducethepollutionoftheenvironment,easetheoilshortagehasimportantsignificance.Newenergyvehiclesincludehybridelectricvehicles,pureelectricvehicles,includingsolarcars),fuelcellelectricvehiclesandothernewenergyvehicles,etc.Differentfromotherconventionalvehicles,newenergyvehiclesuseunconventionalfuelaspowersource,hastheadvantagesoflowemissionevenzeroemissionpollutiontotheenvironmentpressureissmall,hasaverybroadprospects.Ahybridcaristhekeytoahybridsystem,itsperformanceisdirectlyrelatedtotheoverallperformanceofahybridcar.Aftermorethantenyearsoftechnologydevelopment,thehybridsystemhasbeenfromtheoriginalengineandthediscretestructureofthemotortothedevelopmentofengine,motorandtransmissionintegrationstructure,namelyintegratedhybridsystem.Ahybridcaristheelectriccarwiththecombinationofthetraditionalinternalcombustionenginevehicle,itinheritsthelow-emissionelectriccars,theadvantagesoflownoise,andplayedacommonfuelcarsandtheadvantagesofhighpower,hightorquesignificantlyimprovedthetraditionalinternalcombustionenginevehicleemissionsandfueleconomy,increasedtherangeofpureelectricvehicles,bytheinternalcombustionenginecarstoelectriccarsplayanimportantroleintheprocess.Mixedtypehybridvehiclesystemsincludesthecharacteristicsofseriesandparallelconnection.Powersystemincludingengines,generatorsandmotors.Drivenbyanelectricmotordrivingonlywheninlowspeed,whenthespeedmatchtheengineandelectricmotordrivethecar.Thiswayneedpowerdistributiondeviceandgenerator,etc.,sothestructureiscomplex.Pureelectricvehiclesisakindofusingsinglebatteryasenergystoragepowercars.ItUSESbatteryasenergystoragepowersource,throughthebatterytotheelectricmotor,Driveelectricmotoroperation,thuspushingthecar.Pureelectricvehiclechassis,body,batteries,electricmotors,controllerandbatteryandsoonsixparts.Duetotheelectricmotorwithgoodtraction,sopureelectricvehicledrivesystemdoesnotneedtheclutchandtransmission.Speedregulationsystemofspeedcontrolbythecontrollerthroughchangethespeedoftheelectricmotorcanberealized.Andthedifferencefromthehybrid,pureelectricvehiclesasadevicewithouttheuseofinternalcombustionenginecompletely,alsodonotusefuelssuchasgasoline,diesel,butcompletelyuserechargeablebatteries.Theadvantageofpureelectricvehiclesis:first,ititselfisnottheharmfulgasofatmosphericpollutionemissions.Evenbytheequivalentpowerconsumptionofpowerplantemissions,inadditiontosulfurandparticulatematter,otherpollutantswasalsosignificantlyreduced,becausemostofpowerplantsbuiltinawayfromthedenselypopulatedcities,lessdamageinhumans,andpowerplantsisstationary,concentrationofemissions,removeallkindsofharmfulemissionsmoreeasily,alsohavetherelevanttechnology.Duetopowercanbeobtainedfromavarietyofprimaryenergy,suchascoal,hydropower,nuclearpower,liftingthepeoplefearofpetroleumresourcesbecamemoreandmoredriedup.Second,pureelectricvehiclescanalsomakefulluseofthenightwhentroughthesurpluselectricitypower,makethegeneratingequipmentcanmakefulluseofdayandnight,greatlyimprovetheeconomicbenefit.Inaddition,thepureelectricvehiclestructureissimple,operationandlessdrivingpart,maintenanceisconvenient.Atpresent,hepureelectricvehiclestherearestillsometechnicaldefects.Themainproblemisthebatteryunitweighttostoretoomuchelectricity,onceafterafullchargemileageisnotideal;Atthesametime,highreservesbatteryservicelifeisshort,thecostishigh,maketheoverallcostishigher,pureelectricvehicles,ofcourse,it'snoneofpureelectricvehiclestorealizecommercialization,alsocan'tformscaleeconomy.Therefore,thedevelopmentofawiderangeofpureelectricvehiclesisthetoppriorityofthedevelopmentofadvancedbattery.Fuelcellcarfuelcellisusedasthepowersourceofelectricvehicles.Thebatteryenergyisthroughthechemistryofhydrogenandoxygen,directlyintoelectricity.Storageofhydrogenandoxygenintheairinthefuelcellproduceschemicalreaction,generateelectricitytostartthemotor,soastodrivethecar.Inaddition,methanol,hydrogengas,gasoline,dieseloilcanreplace.Fuelcellintheprocessofchemicalreactionwithoutburning,sothefuelcellcarisnopollutiontotheenvironment.Atthesametime,theenergyconversionefficiencyoffuelcellis2to3timeshigherthan(heinternalcombustionengine,sofromtheaspectsofenergyutilizationandenvironmentalprotection,isanidealvehiclefuelcellcar.Comparedwiththetraditionalvehicles,fuelcellvehicleshasthefollowingadvantages:nopollution,zeroemissions.ToreducethegreenhousegasemissionsHighenergyconversioneffect.Widerangeoffuelselection.Inrecentyears,greatprogresshasbeenmadeinfuelcelltechnology,theworldmanyfamousautomobilemanufacturerssuchasToyot