国际市场营销:理论、环境与策略练习题库及答案.docx
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国际市场营销:理论、环境与策略练习题库及答案.docx
题库及答案1. Whichofthefollowingistrueoftheindustrializedworld,spopulation?A. Itisincreasingatanunprecedentedpace.B. Itisindeclineandrapidlyaging.C. Itmainlyconsistsofyoungadults.D. Itissimilartothepopulationsofdevelopingcountries.E. Ithasremainedconstantforalongtime.答案:B2. Whichofthefollowingistrueoftheindustrializedworld,spopulation?A. Itisincreasingatanunprecedentedpace.B. Itisindeclineandrapidlyaging.C. Itmainlyconsistsofyoungadults.D. Itissimilartothepopulationsofdevelopingcountries.E. Ithasremainedconstantforalongtime.答案:B3. Whichofthefollowingisthemostuniversalmeansusedbygovernmentstocontrolbirthrates?A. FamilyplanningB. UniversalaccesstohealthcareC. HighliteracylevelsD. EducationforwomenE. Improvednutrition答案:A4. Whichofthefollowingisthemostuniversalmeansusedbygovernmentstocontrolbirthrates?A. FamilyplanningB. UniversalaccesstohealthcareC. HighliteracylevelsD. EducationforwomenE. Improvednutrition答案:AA. 5.Whichofthefollowingwastheearliesttraderoute?B. 1.androutesC. TheInternetD. SearoutesE. UndergroundroutesF. Airroutes答案:AA. 6VhichoftheFollowingwastheearliesttraderoute?B. 1.androutesC. TheInternetD. SearoutesE. UndergroundroutesF. Airroutes答案:A7. Whichofthefollowingregionsoftheworldismostaffectedbyagingandthusbyasteadilydecreasingworker-to-rctirceratio?A.Africa8. America9. ChinaD.AsiaE.Europe答案:E8.Whichofthefollowingregionsoftheworldismostaffectedbyagingandthusbyasteadilydecreasingworker-to-retireeratio?A.AfricaB. AmericaC. ChinaD.AsiaE.Europe答案:E9.Whichofthefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?A. Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B. Changesinthedistributionofpopulationamongtheworld,scountriesmayfailtoinfluencedemand.C. Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.D. Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.E. Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.答案:EIOAVhichofthefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?A. Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B. Changesinthedistributionofpopulationamongtheworld,scountriesmayfailtoinfluencedemand.C. Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.D. Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.E. Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.答案:E11.Inthecontextofinternationallaw,astateisindependentandfreefromallexternalcontrol.A.boundedB. sovereignC. legalD.liberalE.neutral答案:B12.Inthecontextofinternationallaw,astateisindependentandfreefromallexternalcontrol.A.boundedB. sovereignC. legalD. liberalE. neutral答案:B13 .Whichofthefollowingistrueofasovereignstate?A. ItisobligatedtobeamemberoftheWorldTradeOrganization.B. Itspoliticalandeconomicsystemsaredependentonothernations.C. Itenjoysfulllegalequalitywithotherstates.D. Ithasthepowertoenterintoagreementswithonlyselectnations.E. Itisboundedbyexternalcontrol.答案:C14 .Whichofthefollowingistrueofasovereignstate?A. ItisobligatedtobeamemberoftheWorldTradeOrganization.B. Itspoliticalandeconomicsystemsaredependentonothernations.C. Itenjoysfulllegalequalitywithotherstates.D. Ithasthepowertoenterintoagreementswithonlyselectnations.E. Itisboundedbyexternalcontrol.答案:C15 .TheidealpoliticalclimateforamultinationalHrmis:A. acountrywhereinternationallawsdonotapply.B. acountrywherefavorscanbepurchasedcheaply.C. acountrywithastableandfriendlygovernment.D. agovernmentwhereabsolutepowerisareality.E. anauthoritariangovernmentthatcanbedealtwiththroughnon-legalchannels.答案:C16 .TheidealpoliticalclimateforamultinationalHrmis:A. acountrywhereinternationallawsdonotapply.B. acountrywherefavorscanbepurchasedcheaply.C. acountrywithastableandfriendlygovernment.D. agovernmentwhereabsolutepowerisareality.E. anauthoritariangovernmentthatcanbedealtwiththroughnon-legalchannels.答案:C17 .Whichofthefollowingisthetoppoliticalissueconcerningforeignbusinesses?A. DemographicprofileofpoliticalleadersB. GovernmentpoliciesoninfrastructureC. EconomicawarenessofpoliticalleadersD. StabilityofprevailinggovernmentpoliciesE. Membershipofgovernmentsintradetreaties答案:D18 .Whichofthefollowingisthetoppoliticalissueconcerningforeignbusinesses?A. DemographicprofileofpoliticalleadersB. GovernmentpoliciesoninfrastructureC. EconomicawarenessofpoliticalleadersD. StabilityofprevailinggovernmentpoliciesE. Membershipofgovernmentsintradetreaties答案:DF. .Withwhichofthefollowingwouldthephrase44BuyAmericanbemostcloselyassociated?A.SocialismB.CommunismC.NationalismD.MercantilismE.Polarism答案:CG. .Withwhichofthefollowingwouldthephrase“BuyAmericanbemostcloselyassociated?A.SocialismB.CommunismC.Nationa